Fashion, design, meeting space and coworking workshop. All this is offered by the new fashion concept store and creative hub SLÁVA! in the baroque Palace of the Hrzáns of Harasov in Celetná Street.
At the heart of the space is a central meeting and chill-out zone where designers and customers meet. They can use the bar or the place for quiet meetings. Another zone is the showroom with a smart mobile catwalk functioning for shows and as a pedestal for curated displays of selected models. The rest of the garments are displayed on a folding system. The space is fully variable, fashion shows can have specific layouts tailored to unique designer projects. In the future, the project will also include a coworking workshop focused on textile design.
The architectural design responds to the history and context of the space, using old materials and original walls, which are revealed by scraping to the very core. This creates a neutral ground on which the objects on display stand out. The rawness of the scraped walls is contrasted by the existing soft pastel colours – pastel green and pastel blue of the wooden structures, which are sensitively complemented by pink. The original interior is enhanced by original light objects by designer Matěj Coufal.